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Kraš

Kras
Company nameKraš prehrambena industrija d.d.
Company typePublic
IndustryConfectionery production
Founded1911 (as Union)
1950 (incorporated as Kraš)
HeadquartersZagreb
Key peopleNadan Vidošević (CEO)
ProductsConfectionery

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Kraš is a Croatian food company based in Zagreb, specializing in confectionery products.

The company traces its origins from two factories from the early 20th century - "Union", founded in 1911, the oldest surviving chocolate manufacturer in southeastern Europe - and "Bizjak", founded in 1923, which manufactured toast, cookies and wafers. These two companies, as well as a number of smaller confectionery manufacturers from Zagreb, merged in 1950 and took the name Kraš, in honour of Josip Kraš, a union leader and prominent Croatian communist who was killed in WWII.

The company was state-owned during SFR Yugoslavia, and privatized in 1992 into a private shareholding company with capital estimated at 135,769,000 DM. In 1997 they received the certificate ISO 9001.

The company's best known products include its line of milk chocolates now named Dorina; nougat dessert Bajadera; the candies KiKi, Bronhi, 505 sa crtom; biscuits Petit-Beurre, Napolitanke, and Domaćica; instant chocolate powder Kraš Express and the small chocolate Životinjsko Carstvo (themed animal kingdom).




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