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KFC

KFC
Company nameKFC
Company typeWholly owned subsidiary
SloganFollow your taste (2006 2010)
So good (2010 present)
IndustryRestaurants
Founded1930 (original) (North Corbin, Kentucky)
1952 (franchise) (South Salt Lake, Utah)
Founder(s)Harland Sanders
HeadquartersLouisville, Kentucky, U.S.
Key peopleRoger Eaton, President
Harvey R. Brownlea, COO
James O'Reilly, VP for Marketing
ProductsFried chicken, grilled chicken, related Southern foods
RevenueUS$520.3 million (2007)
Employees24,000 (2007)
ParentYum! Brands

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KFC, founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky, in the United States. KFC has been a brand and operating segment, termed a concept of Yum! Brands since 1997 when that company was spun off from PepsiCo as Tricon Global Restaurants Inc.

KFC primarily sells chicken pieces, wraps, salads and sandwiches. While its primary focus is fried chicken, KFC also offers a line of grilled and roasted chicken products, side dishes and desserts. Outside the USA, KFC offers beef based products such as hamburgers or kebabs, poutine, pork based products such as ribs and other regional fare.

The company was founded as Kentucky Fried Chicken by Colonel Harland Sanders in 1952, though the idea of KFC's fried chicken actually goes back to 1930. Although Sanders died in 1980, he remains an important part of the company's branding and advertisements, and "Colonel Sanders" or "The Colonel" is a metonym for the company itself. The company adopted KFC, an abbreviated form of its name, in 1991. Newer and remodeled restaurants will adopt the new logo and name, while older stores will continue to use the 1980s signage. Additionally, Yum! continues to use the abbreviated name freely in its advertising.


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