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Industrias Pampero, C.A.

Industrias Pampero CA
Company nameIndustrias Pampero, C.A.
Company typePrivate
IndustryDistilled beverages
FoundedCaracas, Venezuela (1938)
HeadquartersCaracas, Venezuela
Ocumare del Tuy
Valencia, Venezuela
Key peopleAlejandro Hernandez, founder

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Industrias Pampero, C.A. is a rum distillery established in 1938 in Venezuela. Pampero is 100 per cent dark Venezuelan rum, a blend of several rums aged for a minimum of two years in white oak casks. Together with Rum Cacique Diageo plc brands and C.A. Ron Santa Teresa, have contributed to placing the country among the top ten rum producers and exporters in the world, Pampero top markets are Italy, Spain and Venezuela. Its main production plant is located at a nineteenth-century family-owned "Hacienda La Guadalupe" estate, now "Complejo Licorero del Centro", in Ocumare, Miranda state, in the region of the Tuy river valleys, in the fertile central plains.

"Ron Pampero" is typically known by Venezuelans as "Caballito Frenao" (Bitten Horse), mainly as a reference to its popular brand logo, a cowboy riding his wild horse in the Venezuelan plains, a scene comparable to that of the gaucho from the Argentinian plains, or Pampas, so therefore its name ("Pampero" literally means "from the Pampas", though the Venezuelan plains are called "the llanos").

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