Home | Football Club | Hammarby IF
|
Formed in 1889 as Hammarby Roddförening (eng: Hammarby Boat Club), in 1897 the name was changed to Hammarby Idrottsförening (Hammarby IF) as many of the club's athlethes were now engaging in more sports than just rowing. In 2001, the A-team, B-team and the J-teams were separated from the youth teams and the club is referred to as Hammarby Fotboll. The team won their first and so far only Allsvenskan title in 2001. Owing to its geographical location in a formerly less affluent district of Stockholm, Hammarby has historically been regarded as a club with a mainly working-class fan base. The club is by 49% owned by the Anschutz Entertainment Group and by 51% Hammarby IF FF. With Nike as kit manufacturer, Hammarby also has major sponsorship deals with insurance company Folksam, brewery Falcon, and sporting goods retailer Intersport. Since 2010, soft drink brand Pepsi is the club's main shirt sponsor. |