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Gradiente

Company nameGradiente
Company typePrivate
SloganIsso é Gradiente
IndustryElectronics
Founded1964
HeadquartersSão Paulo, Brazil
Key peopleEugênio Staub
Productstelevisions, flat panels, LCDs, plasma display, DVDs, hi-fi, home theater, portable audio, mobile phone, karaoke machines
Revenue(+) US$ 21 billion USD (2008)
Employees18400

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Gradiente is a Brazilian consumer electronics company based in São Paulo. The company designs and markets many product lines, including video (including televisions, and DVD players), audio, home theater, high end acoustics, office and mobile stereo, and wireless. The company was founded in 1964. In 1996 they founded Playtronic, a fully owned subsidiary who licensed the manufacturing of Nintendo consoles in Brazil, and while publishing games for various systems they also provided Portuguese translations of some games (among them, South Park and Shadow Man for the Nintendo 64). However, they stopped the partnership with Nintendo in 2003 because of the high price of the dollar at the time.




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