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Goods of Desire

Company nameG.O.D. Ltd.
SloganGoods of Desire
FoundedHong Kong (1996)
HeadquartersHong Kong
Key peopleDouglas Young (Founder & CEO), Benjamin Lau (Founder & COO)
ProductsLifestyle accessories and homeware inspired by past and present Hong Kong culture

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Goods of Desire (abbreviated G.O.D.) is a lifestyle brand company based in Hong Kong. Its name is derived from the phonetic translation of the Cantonese words meaning "to live better" (住好o的). Founded in 1996 by Douglas Young and Benjamin Lau, G.O.D. has collaborated with such companies as Coca Cola, Microsoft, Swarovski, Canon, Greenpeace, and the SPCA. There are currently five store locations in Hong Kong. The company also sells products wholesale to boutiques in cities such as London, Amsterdam, New York, Sydney, Shanghai, Guangzhou, and Singapore.


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