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GfK

Company nameGfK SE (GfK Group)
Company typePublic
IndustryMarket Research
Founded1934
HeadquartersNuremberg, Germany
Operations in 100+ countries
Key peopleProfessor Dr. Klaus L. Wübbenhorst (CEO), Debra A. Pruent (COO CR), Petra Heinlein (COO CR), Wilhelm Wessels (Media), Dr. Gerhard Hausruckinger (RnT), and Pamela Knapp (CFO)
Revenue-1,164 million (2009)
Net income-82 million (2009)

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The GfK Group, established in 1934 as Gesellschaft für Konsumforschung (Society for Consumer Research) is Germany's largest market research institute, and the fourth largest market research organisation in the world, after Nielsen Company, Kantar Group, and IMS Health. It was founded by an association of university teachers, among them Ludwig Erhard, later Minister for Economics and Chancellor of Germany.

In April 2005 it acquired NOP World, based mostly in the United Kingdom, the United States and Italy, which was rated the ninth largest market research business in the world, a move described by the company as "the most important decision made by GfK since going public in 1999."


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