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GEICO

Geico
Company nameGovernment Employees Insurance Company
(doing business as GEICO)
Company typeSubsidiary
Slogan1. "Fifteen minutes could save you fifteen percent or more on car insurance."
2. "It's so easy a caveman could do it"
3. (Geico Motorcycle) "One call could save you money on your motorcycle insurance too...let's ride."
IndustryInsurance
FoundedFort Worth, Texas, U.S. (1936)
HeadquartersChevy Chase, Maryland, U.S.
Key peopleTony Nicely,
Chairman, President & CEO,
Treasurer
ProductsAuto insurance
RevenueUS$9.212 billion (2004)
Employees24000
ParentBerkshire Hathaway

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The Government Employees Insurance Company (GEICO c-enˈɡaɪkoʊ) is an auto insurance company. It is a wholly owned subsidiary of Berkshire Hathaway that as of 2007 provided coverage for more than 10 million motor vehicles owned by more than 9 million policy holders. GEICO writes private passenger automobile insurance in all 50 U.S. states and the District of Columbia. Rather than relying on agents to sell policies, GEICO uses a direct-to-consumer sales model and puts funds saved from not paying agent commissions toward the purchase of television advertising, with several campaigns running simultaneously in national markets. Its mascot is a Gold dust day gecko with a Cockney accent. GEICO is well known in popular culture for its advertising, having made a large number of commercials intended to amuse viewers.


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