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Freehand Group

Freehand Group
Company nameFreehand Productions
Company typeTelevision Production and Content Creation
IndustryTelevision and Digital Media Content
Founder(s)John Gregory, Peter Abbott, Chris O’Mara
Owner(s)BBC Worldwide (37.5%)

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'Freehand' is an Australian Television production and content creation company, founded in 2004 by John Gregory, Peter Abbott and Chris O’Mara.

Since its inception, Freehand has delivered to Australian audiences an enviable catalogue of high quality, high profile content, including light and factual entertainment, observational documentary, specials and children’s television.

Production credits include Top Gear Australia (moving from SBS to Nine Network in 2010), Dancing with the Stars (Seven Network), Bush Slam (ABC), Costa’s Garden Odyssey (SBS), Missing Persons Unit (Nine Network), An Audience with Michael Parkinson (UKTV) and One Small Step: The Australian Story (BBC Knowledge and BBC HD).

In 2008, Freehand joined forces with Blink Films to produce the exciting children’s program Escape from Scorpion Island (ABC) and together were successful in securing the inaugural commission for CBeebies Australia with the magical show for pre-schoolers, Penelope K, by the way.

Keen to nurture emerging Australian filmmakers, in 2010 Freehand supported Darius Devas in the creation of the first exclusively ‘online’ documentary for SBS, Goa Hippy Tribe. This project set out to redefine program making by inviting an interested audience to participate in the ‘community’ of the idea, uploading their own writing, images and videos to Devas’ Facebook site.

As early as 2005, Freehand was delivering multi-platform content to 3 Mobile and Yahoo Australia & New Zealand for their show Queer Eye for the Straight Guy (Network Ten) and in 2007 produced a digital version of their hit show Celebrity Dog School for the new channel Ten Digital. In 2009, Freehand published their first book, Bush Slam Poems from the ABC TV Series.

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