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Forrester Research

Company nameForrester Research, Inc.
Company typePublic (Nasdaq - FORR)
IndustryMarket research
Founded1983 by George F. Colony
HeadquartersUS 400 Technology Square, Cambridge, MA
Employees1,068 (as of September 30, 2008)

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Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Forrester Research has four research centers in the US: Cambridge, Massachusetts; Foster City, California; Washington, D.C.; and Westport, Connecticut. It also has four European research centers in Amsterdam, Frankfurt, London, and Paris. The firm has nineteen sales locations worldwide. It offers a variety of services including syndicated research on technology as it relates to business, quantitative market research on consumer technology adoption as well as enterprise IT

spending, research-based consulting and advisory services, events, workshops, and teleconferences and executive peer-networking programs.

Forrester Research Video

Excerpt from Forrester's Marketing Forum 2007. Forrester Research Principal Analyst Kerry Bodine says many companies put consumers into customer experience hell by frustrating their attempts to buy products and get service. To transform into customer-centric organizations that delight customers, firms need the right skills, process, and culture. April 12, 2007 in Miami.Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 24 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs. Learn more at www.forrester.com
4.42 min. | 3.38 user rating		 Forrester Research founder and CEO George Colony speaks on the importance of forming a partnership between the technology and marketing sides of the business, and cites the use of PR Codes in Japan as an example of what can be accomplished when it happens.
4.12 min. | 4.61 user rating		 Excerpt from Forrester's IT Forum 2007. The seven things Forrester Research Chairman and Chief Executive Officer George Colony would tell your CEO. George's list revolves around a central theme: the evolution of IT to BT (Business Technology). May 15, 2007 in Nashville.Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 24 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs. Learn more at www.forrester.com
9.58 min. | 4.3 user rating		 Groundswell co-author and Forrester Research Vice President Josh Bernoff takes a tongue-in-cheek look at the Groundswell. Thanks to our friends at Blendtec, we get to see what happens when you blend all the social technologies together, including a (Roman) forum. Will It Blend? For more information on Groundswell, see groundswell.forrester.com.
2.33 min. | 4.52 user rating		 Excerpt from Forrester's Marketing Forum 2007. Forrester Research Senior Analyst Peter Kim says transitioning to a customer-centric organization requires new metrics, cultural change, and technology investment. Learn what leading firms like Yahoo!, USAA, and Del Monte are doing to organize their business around customers. April 11, 2007 in Miami.Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 24 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs. Learn more at www.forrester.com
3.33 min. | 3.2 user rating
Excerpt from Forrester's Services And Sourcing Forum 2007. Next-generation outsourcing is the goal of many IT organizations that have spent the last 3-5 years ramping their outsourcing consumption and maturity. Now that they have achieved labor arbitrage gains, they are intent on finding the next level of value. Some companies are seeking increased business value from the optimization of systems, processes, and services. Other companies are seeking business value through collaborative innovation with their IT services vendors. Forrester Research Vice President Stephanie Moore outlines some of the big trends driving this evolution, as well as describing some of the most effective internal steps clients can make before moving toward this model. November 8, 2007 in Orlando.Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 24 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs. Learn more at www.forrester.com
9.37 min. | 3.2 user rating		 Visible Technologies' Blake Cahill interviews Jeremiah Owyang at the Inbound Marketing Summit SF.
6.77 min. | 0 user rating		 Excerpt from Forrester's Marketing Forum 2008. Forrester Research Senior Analyst Brian Haven says the four I's - involvement, interaction, intimacy, and influence -- provide a framework for better understanding and measuring engagement with your customers. April 8, 2008 in Los Angeles.Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 24 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs. Learn more at www.forrester.com
9.07 min. | 5.0 user rating		 Excerpt from Forrester's Finance Forum 2008. Forrester Research Vice Presidents Bill Doyle and Harley Manning outline the many ways financial services firms measure the quality of the customer experience. June 23, 2008 in New York.Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 24 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs. Learn more at www.forrester.com
6.90 min. | 4.85 user rating		 NEW YORK (YouTube.com/AdAge) -- Josh Bernoff is Vice President and Principal Analyst at Forrester Research and co-author of the book "Groundswell." Keynoting this week's Interactive Advertising Bureau's Social Media Conference, he discussed how major marketers like Procter & Gamble are using social media in increasingly potent ways. With the social community effort detailed here in this video, P&G significantly increased sales of its tampon products.
3.10 min. | 5.0 user rating

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Harte-Hanks Trillium Software Cited as a Leader for Enterprise Data Quality ... - PR-CANADA.net (press release) Tweet this news
PR-CANADA.net (press release)--For example, in this aforementioned -Forrester Research- survey, that is included in the October 2009 Forrester report Trends In Data Quality, ... - Date : Sat, 06 Nov 2010 18:09:49 GMT+00:00
Datran Media's Aperture Platform Cited in Two Independent Research Reports as ... - MarketWatch (press release) Tweet this news
MarketWatch (press release)---...- in two recent -Forrester Research- Inc. reports as a technology that can help marketers efficiently and effectively connect with their target consumers. ... - Date : Tue, 02 Nov 2010 19:36:51 GMT+00:00
Forrester Research Reports Third-Quarter Financial Results - MarketWatch (press release) Tweet this news
MarketWatch (press release)---Forrester Research-, Inc. (NASDAQ:FORR) is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business ... - Date : Thu, 28 Oct 2010 12:42:13 GMT+00:00
Forrester Research Announces 2010 Forrester Groundswell Award Winners For ... - MarketWatch (press release) Tweet this news
MarketWatch (press release)---Forrester Research-, Inc. (NASDAQ:FORR) is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business ... - Date : Fri, 29 Oct 2010 15:37:16 GMT+00:00
SugarCRM Named a Leader in Midmarket CRM by Independent Research Firm - Trading Markets (press release) Tweet this news
Trading Markets (press release)---...- reads the Wave report, authored by -Forrester Research's- CRM vice president William Band, named one of CRM Magazine's 2007 Influential Leaders. ... - Date : Fri, 05 Nov 2010 13:03:57 GMT+00:00
SugarCRM Named a Leader in Midmarket CRM by Independent Research Firm - MarketWatch (press release) Tweet this news
MarketWatch (press release)---...- has been named a leader in The Forrester Wave(TM): CRM Suites for Midsized Organizations, Q2 2010 report, published by -Forrester Research-, ... - Date : Thu, 04 Nov 2010 12:07:05 GMT+00:00
Forrester Research says iPhone and iPad 'secure enough' for most businesses - tuaw.com (blog) Tweet this news
tuaw.com (blog)--Now -Forrester Research- in a new report says that the iPhone running iOS 4 and the iPad are 'secure enough' if companies implement the correct security ... - Date : Tue, 03 Aug 2010 21:45:23 GMT+00:00
RIMM: Will Developers Support BlackBerry OS 6? - Barron's (blog) Tweet this news
Barron's (blog)--Charles Golvin, mobile handset analyst at -Forrester Research-, said in an interview that his early read on the Torch is that it is a “really good” phone that ... - Date : Tue, 03 Aug 2010 18:53:43 GMT+00:00
Forrester: Apple's iOS now covers basic security needs of most enterprises - FierceMobileIT Tweet this news
FierceMobileIT---Forrester Research- has declared that Apple's (NASDAQ: AAPL) iOS in newer iPhones and the iPad is now secure enough for enterprises to deploy. ... - Date : Wed, 04 Aug 2010 16:03:00 GMT+00:00
PennyGovernance.com Stock Report on PWRM.OB, FORR, ACTG - TMCnet Tweet this news
TMCnet---Forrester Research-, Inc. (NASDAQ: FORR) American Express, CDW, and Dell are the winners of the 2010 -Forrester Research- Voice Of The Customer Awards, ... - Date : Sat, 03 Jul 2010 18:31:35 GMT+00:00



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