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Ferrero SpA

Ferrero SpA
Company nameFerrero S.p.A.
Company typeSocietà per Azioni
Founder(s)Pietro Ferrero
HeadquartersAlba, Piedmont
Key peopleGiovanni Ferrero, Acting Chairman, CEO
Revenue(+) -6.3 billion (2008-2009)

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Ferrero SpA is an Italian manufacturer of chocolate and other confectionery products, founded by confectioner Pietro Ferrero in 1946 and based in Alba, Piedmont, Italy. The company achieved success headed by Pietro's son Michele Ferrero, then Michele's son Pietro (the founder's grandson), who oversaw global business before he died on April 18, 2011 in a cycling accident at the age of 47. Reputation Institute's 2009 survey ranks Ferrero as the most reputable company in the world. It is a private company owned by the Ferrero family and has been described as "one of the world's most secretive firms". The Ferrero Group worldwide headed CEO Giovanni Ferrero includes 38 trading companies, 18 factories and approximately 21,500 employees.

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