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Originally, EA was a home computing game publisher. In the late 1980s, the company began developing games in-house and supported consoles by the early 1990s. EA later grew via acquisition of several successful developers. By the early 2000s, EA had become one of the world's largest third-party publishers. On May 4, 2011, EA reported $3.8 billion in revenues for the fiscal year ending March 2011. EA has moved into providing new digital gaming goods and services (including downloadable games, paid downloadable content, mobile games and social games), and reported $833 million in sales of digital goods for the 12 months ending in March, up 46 percent from the year-earlier period. "That figure blew away analysts' estimates of about $750 million, with the company now tracing 22 percent of its $3.8 billion in revenue to virtual wares. It expects digital sales to pass $1 billion this year." Currently, EA develops and publishes games under several labels including EA SPORTS titles, Madden NFL, FIFA Soccer, NHL, and NBA Jam. Other EA labels produce established franchises such as Battlefield, Need For Speed, The Sims, Medal of Honor, Command & Conquer, as well as newer franchises such as Dead Space, Mass Effect, Dragon Age, Army of Two and Star Wars The Old Republic, produced in partnership with LucasArts. EA also owns and operates major gaming studios in Tiburon in Orlando, Burnaby, Vancouver, Montreal and DICE in Sweden. |
