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DirecTV

DirecTV
Company nameDirecTV
Company typePublic company
IndustrySatellite television
FoundedDecember 20, 1985
as Hughes Electronics Corporation
HeadquartersEl Segundo, California, US
Key peopleMichael White
(Chairman, President and CEO)
ProductsDirect broadcast satellite
Revenue(+) US$ 24.102 billion (2010) 
Operating income(+) US$ 3.896 billion (2010)
Net income(+) US$ 2.312 billion (2010)
Total assets(-) US$ 17.909 billion (2010)
Total equity(-) US$ -194 million (2010)
Employees23,000 (December 2010)
SubsidiaryDirecTV U.S.
DirecTV Latin America
DirecTV Sports Networks

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DirecTV (NASDAQ - DTV) is an American direct broadcast satellite service provider and broadcaster based in El Segundo, California. Its satellite service, launched on June 17, 1994, transmits digital satellite television and audio to households in the United States, Latin America, and the Anglophone Caribbean. Its primary competitors are Dish Network and cable television providers. At the end of 2010, DirecTV had 19.2 million subscribers. DirecTV's name is a portmanteau of direct (as in direct broadcast satellite), and TV, the common abbreviation for television.

DirecTV has its own exclusive channel called Audience Network. DirecTV also owns regional sports networks Root Sports Pittsburgh, Root Sports Northwest, Root Sports Rocky Mountain, and Root Sports Utah (all under the umbrella of DirecTV Sports Networks). DirecTV also owns the majority of Game Show Network, and a minority stake in MLB Network. DirecTV also has an exclusive 3DTV channel called n3D. DirecTV is also the exclusive U.S. rights holder to sports packages NFL Sunday Ticket, NASCAR Hot Pass, and the "DirecTV Experience", for Men's Majors Golf Tournaments and Grand Slam Tennis Tournaments.


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