'MARCA' is a Spanish national daily sports newspaper owned by Unidad Editorial. The newspaper focuses primarily on football, in particular the day-to-day activities of Real Madrid CF. It has a daily readership of over 2,749,000, the highest in Spain for a daily newspaper, and more than half of sports readership.
Since February 2001 there has also been an associated 24-hour/day sports radio station, Radio Marca. In 2010 appeared the tv channel MARCA TV.