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Yes (Israel)

Broadcasting network
TypeSatellite television provider
AvailabilityThroughout Israel
SloganLarger Than Life Cinematic Experience
(free translation)
OwnerPublic (49% Bezeq)
Key peopleRon Ayalon (CEO)
Launch date28 July, 2000

     Home | Company | DBS Satellite Services (1998) Ltd

yes, formally incorporated as D.B.S. Satellite Services (1998) Ltd, was founded in 1998, and is the sole satellite television provider (DBS) in Israel. It began broadcasting in July 2000 under the trademark "yes". The largest shareholder of the provider is the Bezeq corporation holding up to 49% of its shares. The creation of yes broke the cable monopoly in Israel which had lasted more than a decade and ushered in digital broadcasting technology to the country .

The early years of the company were unstable due to technical and financial difficulties. Even though the three cable companies in Israel - Matav, Tevel, and Arutzei Zahav wanted to compete with the satellite company by slashing prices, the subscriber base grew due to the unique and new services that Yes offered, as well as the lack of cable coverage in many rural areas. The threat of this national company allowed the three cable companies to merge into one company under the name HOT, a union the government monopoly regulator had prevented until then.

Nowadays, yes provides television services to more than half a million customers using two Israeli satellites AMOS-2 and AMOS-3. The company broadcasts more than 200 different television stations from around the world along with exclusive Israeli channels. In 2004, yes started offering its customers the first DVR (Digital video recorder) in Israel, called yesMax (similar in function to the Tivo).

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