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Cirque du Soleil

Cirque du Soleil
Company nameCirque du Soleil Inc.
Company typePrivate company
Founder(s)Guy Laliberté
HeadquartersMontreal, Quebec, Canada
Area servedWorldwide
Key peopleDaniel Lamarre, President and COO
Revenue(+) C$ 850 million (FY 2010) 
DivisionsCirque du Soleil Images, Cirque du Soleil's Merchandising
SubsidiaryCirque du Soleil Musique

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Cirque du Soleil ( , -enˈsɪərk duː soʊˈleɪ), is a Canadian entertainment company, self-described as a "dramatic mix of circus arts and street entertainment." Based in Montreal, Quebec, Canada, and located in the inner-city area of Saint-Michel, it was founded in Baie-Saint-Paul in 1984 by two former street performers, Guy Laliberté and Daniel Gauthier.

Initially named Les Échassiers, they toured Quebec in 1980 as a performing troupe and encountered financial hardship that was relieved by a government grant in 1983 as part of the 450th anniversary celebrations of Jacques Cartier's discovery of Canada. Le Grand Tour du Cirque du Soleil was a success in 1984, and after securing a second year of funding, Laliberté hired Guy Caron from the National Circus School to re-create it as a "proper circus". Its theatrical, character-driven approach and the absence of performing animals helped define Cirque du Soleil as the contemporary circus ("nouveau cirque") that it remains today.

Each show is a synthesis of circus styles from around the world, with its own central theme and storyline. They draw the audience into the performance through continuous live music, with performers rather than stagehands changing the props. After financial successes and failures in the late 1980s, Nouvelle Expérience was created with the direction of Franco Dragone which not only made Cirque profitable by 1990, but allowed it to create new shows.

Cirque expanded rapidly through the 1990s and 2000s, going from one show to 19 shows in over 271 cities on every continent except Antarctica. The shows employ approximately 4,000 people from over 40 countries and generate an estimated annual revenue exceeding US$810 million. The multiple permanent Las Vegas shows alone play to more than 9,000 people a night, 5% of the city's visitors, adding to the 90 million people who have experienced Cirque worldwide. In 2000, Laliberté bought out Gauthier, and with 95% ownership, has continued to expand the brand. In 2008, Laliberté split 20% of his share equally between two investment groups Istithmar World and Nakheel of Dubai, in order to further finance the company's goals. In partnership with these two groups, Cirque plans to build a residency show in the United Arab Emirates by 2012. However, since Dubai's financial problems in 2010 caused by the 2008 global recession, it has been stated by Laliberté may be looking for another financial partner to bankroll the company's future plans, even willing to give up another 10% of his share. Several more shows are in development around the world, along with a television deal, women's clothing line and the possible venture into other mediums such as spas, restaurants and nightclubs. Cirque also produces a small number of private and corporate events each year (past clients have been the royal family of Dubai and the 2007 Super Bowl).

Cirque's creations have received numerous prizes and distinctions, including a Bambi Award in 1997, a Rose d'Or in 1989, Drama Desk Awards in 1991 and 1998, three Gemini Awards, four Primetime Emmy Awards, and a star on the Hollywood Walk of Fame.

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