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Carlsberg Srbija

Company nameCarlsberg Srbija
IndustryAlcoholic beverage
Founder(s)Lazar Dunđerski
Key peopleIsaac Sheps
Production output 1700000 hl
Owner(s)Carlsberg Group

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Carlsberg Srbija (full legal name: Carlsberg Srbija d.o.o. Čelarevo) is a beer brewery in Serbia, majority owned by Danish Carlsberg Group since 2003. Known by its signature brand Lav pivo, it is located in the village of Čelarevo in Bačka Palanka municipality and has around 500 employees. According to year 2007 data, Carlsberg Srbija holds around 23% of Serbian beer market, placing it second, behind market leader Apatinska pivara.

The company's CEO is Isaac Sheps who is also the head of Belgrade-based Carlsberg Southeastern Europe regional group that oversees Carlsberg's operations in the Balkans (other than Čelarevo facility, Carlsberg owns several more breweries in Bulgaria, Croatia, and Romania). In addition to its market presence in Serbia, Carlsberg Srbija exports its signature brand on the markets of Montenegro, and Bosnia and Herzegovina.

According to its most recent annual financial report submitted to Serbian Economic Register Agency, the company has 533 employees and it posted an annual profit of RSD573,087,000 (approximately -7.2 million at the time) for the calendar year 2007.

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