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Canterbury of New Zealand

Canterbury of New Zealand
Company nameCanterbury of New Zealand
Company typePrivate

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Canterbury of New Zealand is a New Zealand-based sports apparel company that focuses on rugby football. The company is named after the Canterbury area in New Zealand where the company started to make knitwear. Other than producing rugby kits, the brand is also known for their rugby protective wear such as headgear and pads, and rugby boots. The company also manufactures and markets lifestyle clothing.

The brand's tagline is "Canterbury: the world's original rugby brand". It's logo is the silhouettes of three birds (Kiwis) on three solid circular backgrounds creating the letters CCC; the initials of the 'Canterbury Clothing Company'

The brand is distributed widely among rugby-playing nations. The head office was formerly based in the city of Christchurch in Canterbury in the South Island, but has now moved to Auckland. There are operations in Brisbane, Australia; Emeryville, California and Manchester, United Kingdom. The brand is also manufactured and marketed in Japan under licence by Canterbury of New Zealand Japan. In 2006, Canterbury sold its South African operations to investment group House of Monatic, which set up Canterbury South Africa to run these operations under licence.

On 21 May 2007 CCC announced a deal to make the teamwear for English Premier League team Portsmouth. This was the company's second venture into association football, having previously supplied New Zealand professional side the Football Kingz.

On 4 August 2009 the company announced that the European arm, Canterbury Europe Ltd, based in Stockport, had been purchased by JD Sports.

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