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Canadian Tire

Canadian Tire
Company nameCanadian Tire Corporation, Limited
Company typePublic
SloganLet's Get Started.
HeadquartersToronto, Ontario
Key peopleAlfred J. Billes (co-founder)
J. William Billes (co-founder)
Wetmore (President and CEO)
ProductsAutomotive, Sports and Leisure, and Home Products
Revenue(+) $8.98 billion (2010)

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Canadian Tire Corporation, Limited (Tsx - CTC.ACTC) is one of Canada's 60 largest publicly traded companies. The firm operates an inter-related network of businesses engaged in retailing hardgoods, apparel and petroleum as well as financial and automotive services, employing more than 58,000 people across Canada. Retail operations include Canadian Tire, the core retail and automotive service operation, Canadian Tire Petroleum, men’s, women’s, and work apparel retailer Mark's Work Wearhouse, and PartSource, retailing auto parts and accessories. Its head office is in Toronto, Ontario.

The retailer is known for its Canadian Tire "money" which is a pioneering loyalty program first introduced in 1958. It is also known for its innovative advertising achieved through cross-merchandising.

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