The term "Brickyard" is in reference to the nickname historically used for the Indianapolis Motor Speedway. The course was paved in brick in 1909, and a one-yard strip of brick remains exposed at the start/finish line. From 2005 � 2009, the race was known as the Allstate 400 at the Brickyard, under a naming rights arrangement with Allstate Insurance. In 2011, Big Machine Records became the presenting sponsor. For 2012, Crown Royal signed a multi-year contract to be the title sponsor of the event. The official title will reflect the "Your Name Here" program, (introduced at the Richmond spring race) and will honor U.S. military service men and women.
The winners of the Brickyard 400 are inscribed on the PPG Trophy, which is permanently housed at the Indianapolis Motor Speedway Hall of Fame Museum.