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Company nameBluenotes
Company typePrivate
FoundedToronto, Ontario, Canada (1984)
Headquarters220, Yonge st. Toronto Eaton Centre, Toronto, Ontario, Canada
No. of locationsCanada United States products=jeans, graphic Ts, polos, clothing accessories
Productsjeans, graphic Ts, polos, clothing accessories

     Home | Company | Bluenotes

Bluenotes is a Canadian lifestyle clothing brand and was established in 1984. The concept is designed to attract consumers aged 14 24 through its "If Jeans Could Talk" inspired image and casual wear. It has since developed into one of Canada's leading denim retailers. It was formerly known as Thrifty's.

In the early 1990s, popular American labels like The Gap and Old Navy began to enter the Canadian market and soon Thrifty's was unable to compete in terms of cost and style. Thrifty's' 107 stores were bought out by U.S. retailer American Eagle Outfitters from Dylex and rebranded the store with the Bluenotes name in 2000. This was a difficult challenge for the American retailer, and after several years of losing money, the division was sold to privately owned YM, Inc. in 2004.

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