Crayola logo used since 2006
|Company name||Crayola LLC|
|Company type||Privately held company|
|Industry||Arts and crafts, Toys|
|Predecessor||Binney & Smith|
|Founded||New York City, New York (1885)|
C. Harold Smith
|Headquarters||1100 Church Lane |
Easton, Pennsylvania 18044-0431
|No. of locations||Manufacturing:|
Mexico City, Mexico
International sales and marketing offices:
Canada, England, Australia, France, Mexico, Italy and Spain
|Key people||Mike Perry, President and Chief Executive Officer|
Dona Fisher, Vice President & Chief Financial Officer
Sharon Hartley, Vice President, U.S. Marketing & Sales
Peter S. Ruggiero, Vice President, Operations
|Divisions||Crayola, Silly Putty, Portfolio Series|| |
Crayola is a brand of artists' supplies manufactured by Crayola LLC, which was founded in 1885 as Binney & Smith. It is best known for its crayons. The company is based in Easton, Pennsylvania.
Originally an industrial pigment supply company, Crayola soon shifted its focus to art products for home and school use, beginning with chalk, then crayons, followed later by colored pencils, markers, paints, modeling clay, and other related goods. All Crayola-branded products are marketed as nontoxic and safe for use by children.
The company also produces Silly Putty and a line of professional art products under the Portfolio Series brand.
Crayola LLC claims the Crayola brand has 99% name recognition in U.S. consumer households, and says its products are sold in over 80 countries.