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Binney and Smith
Crayola logo used since 2006
Company nameCrayola LLC
Company typePrivately held company
IndustryArts and crafts, Toys
PredecessorBinney & Smith
FoundedNew York City, New York (1885)
Founder(s)Edwin Binney
C. Harold Smith
Headquarters1100 Church Lane
Easton, Pennsylvania 18044-0431
United States
No. of locationsManufacturing:
Easton, Pennsylvania
Bethlehem, Pennsylvania
Mexico City, Mexico

International sales and marketing offices:
Canada, England, Australia, France, Mexico, Italy and Spain
Key peopleMike Perry, President and Chief Executive Officer
Dona Fisher, Vice President & Chief Financial Officer
Sharon Hartley, Vice President, U.S. Marketing & Sales
Peter S. Ruggiero, Vice President, Operations
Employees1,250 (2006)
ParentHallmark Cards
DivisionsCrayola, Silly Putty, Portfolio Series

     Home | Company | Binney and Smith

Crayola is a brand of artists' supplies manufactured by Crayola LLC, which was founded in 1885 as Binney & Smith. It is best known for its crayons. The company is based in Easton, Pennsylvania.

Originally an industrial pigment supply company, Crayola soon shifted its focus to art products for home and school use, beginning with chalk, then crayons, followed later by colored pencils, markers, paints, modeling clay, and other related goods. All Crayola-branded products are marketed as nontoxic and safe for use by children.

The company also produces Silly Putty and a line of professional art products under the Portfolio Series brand.

Crayola LLC claims the Crayola brand has 99% name recognition in U.S. consumer households, and says its products are sold in over 80 countries.

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