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Better Place

Better Place
Company nameBetter Place
Company typeVenture backed private
Founder(s)Shai Agassi
HeadquartersPalo Alto, California
Key peopleShai Agassi (Founder)
Idan Ofer (Chairman)
Ziva Patir (Vice President, International Standardization)
Moshe Kaplinsky (BP Israel CEO)
Evan Thornley (BP Australia CEO)
Kiyotaka Fujii (BP Head Asia Pacific-Japan)
Lawrence Seef (Head of Business Development, Americas)
Aliza Peleg (VP of Operations)
Joe Paluska (Chief Marketing Officer)
Karen Alter (Marketing Vice President)|industry=Transport
ProductsElectric cars and recharging stations on subscription

     Home | Company | Better Place

Better Place is a venture-backed American company based in Palo Alto, California that aims to reduce global dependency on petroleum through the creation of a market-based transportation infrastructure that supports electric vehicles.

According to Shai Agassi, the company's founder and CEO, his vision was inspired by a question asked by Klaus Schwab at the 2005 World Economic Forum in Davos, Switzerland: "How do you make the world a better place by 2020?"

Better Place is building its first electric vehicle network in Israel, and among its partners has selected Denmark and Hawaii as the other two test markets due to their small size. Denmark and Israel have enacted policies, which create a tax differential between zero-emission vehicles and traditional cars, to accelerate the transition to electric cars. Better Place plans to deploy the infrastructure on a country-by-country basis with initial deployments beginning in 2010 and commercial sales beginning by late 2011 in Denmark and Israel.

The company has said it is in talks with more than 25 additional regions around the world. Australia, Ontario, Oregon, and California also have announced deployment of Better Place electric car networks. The Company opened its first functional charging station in Israel the first week of December 2008 at Cinema City in Pi-Glilot, and additional stations in Tel Aviv, Haifa, Kfar Sava, Holon, and Jerusalem are being planned and installed. Better Place's primary R&D facility is located in Tel Aviv, Israel.

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