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Atomic Skis

Atomic Skis
Company nameATOMIC Austria GmbH
Company typeSubsidiary of Amer Sports
IndustrySnowsports
Founded1955
HeadquartersAltenmarkt, Salzburg
ProductsSki equipment, Snowboard equipment
Revenue1.533 billion EUR (2009)
Employees400 (2007)
ParentAmer Sports

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Atomic

Atomic (actually GmbH) is an Austrian company which manufactures and sells skiing equipment (skis, ski boots, bindings, helmets, ski poles, goggles and protective equipment).

Background

Atomic was founded by Alois Rohrmoser in 1955. To begin with he employed four members of staff and the company produced around 40 pairs of skis a year. Annual production had grown to 5,000 by the beginning of the 1960s, and industrial ski production began with the expansion of the Wagrain site in 1966. In 1967 some 17,000 pairs of skis were produced, rising to 36,000 in the following year and 72,000 in 1969. In 1971 the company increased its production capacity by building a second factory in Altenmarkt im Pongau, where the lion's share of ski production still takes place. At the same time Atomic expanded its range and in 1989 became the first one-stop supplier for skis, bindings, boots and poles. Ski production peaked at 831,000 pairs in 1991 and 1992. Since 1994 Atomic has been part of the Amer Sports Group, which also includes Wilson, Suunto, Precor, Volant and Salomon. Today Atomic manufactures around 600,000 pairs of skis per year.

Technology

Atomic regards itself as a technological pioneer in the ski sport industry, and its aim is to "make every skier a better skier". Atomic's milestone innovations include the Bionic System (1979), the HY-Vitronic construction (1980) and the Doubledeck (2008), the first technology to automatically adapt the radius and flex to the style of the skier and skiing conditions. Atomic's latest innovation is the LiveFit (2009) a ski boot which automatically adapts to the shape of the foot. Since 2009 Atomic's skis have also been available with various technologies.

Atomic is also committed to the development of more production methods: the factory in Altenmarkt uses a wood pellet heating system during the manufacturing process. The line comprises skis and boots largely made of recyclable and renewable materials.


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