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Arbitron

Arbitron
Company nameArbitron Inc.
Company typePublic
SloganValid, Reliable, Effective Metrics and Intelligence
IndustryMedia market (research)
FoundedWashington, D.C. (1949)
HeadquartersColumbia, Maryland
Area servedUnited States
Key peopleBill Kerr CEO
Productsratings data
Revenue(+)US$395M (FY 2010)
Operating income(+)US$65.7M (FY 2010)
Net income(+)US$44.4M (FY 2010)
Total assets(+)US$229M (FY 2010)
Total equity(+)US$77.6M (FY 2010)
Employees1300

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Arbitron is a consumer research company in the United States that collects listener data on radio audiences. It was founded as American Research Bureau (ARB) by Jim Seiler in 1949 and became national by merging with L.A. based Coffin, Cooper and Clay in the early 1950s. The company's initial business was the collection of broadcast television ratings.

The company changed its name to Arbitron in the mid 1960s, the namesake of the Arbitron System - a centralized statistical computer with leased lines to viewers' homes to monitor their activity. Deployed in New York, it gave instant ratings data on what people were watching. A reporting board would light up to indicate what home was listening to what broadcast.


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