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Allegro (auction website)

Dotcom Company
TypePrivate company
FoundedPoznań, Poland (1999)
CityPoznań
CountryPoland
Area servedPoland
Key peopleArjan Bakker, CEO
Grzegorz Brochocki, COO
IndustryAuctions, Electronic commerce
ProductsOnline auction hosting, Online payment systems, Price comparison service, Online classified adverts
OwnerTradus plc
Type of siteonline auction
Registrationrequired to buy and sell

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Allegro is a Polish online auction website based in Poznań. It was formed in 1999 and subsequently purchased by online auction site QXL Ricardo plc (now Tradus) in March 2000. Allegro was added to numerous Polish web portals, which increased its popularity and assisted its rapid growth. The company has since used this approach to boost other Tradus-owned sites.

European Allegro sites:

*Czech Republic - Aukro.cz

*Hungary - TeszVesz.hu

*Russia - Molotok.ru

*Ukraine - Aukro.ua

*Bulgaria - Aukro.bg

*Belarus - Allegro.by

*Romania - Aukro.ro

*Poland - Allegro.pl'

*Slovakia - Aukro.sk

*Kazakhstan - Allegro.kz

*Serbia - Allegro.rsImmensely popular in Poland, Allegro is ranked 192nd among the world's most used online websites by Alexa Internet (4 December 2008) - compared to EBay UK at 98th and EBay Germany at 64th.

Allegro now claims to have seven million users with a new user registering every 16 seconds. In the first nine months of 2007, the company's sales totaled PLN 2.75 billion, while over the whole of 2006 sales were just above PLN 2.5 billion.




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