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Company nameAdidas AG
Company typeAktiengesellschaft
IndustryClothing and consumer goods manufacture
Founded1924 as Gebrüder Dassler Schuhfabrik
(registered in 1949)
Founder(s)Adolf Dassler
HeadquartersHerzogenaurach, Germany
Area servedWorldwide
Key peopleHerbert Hainer (CEO)
Robin Stalker (CFO)
Erich Stamminger (CEO, Adidas Brand)
Igor Landau (Chairman of the supervisory board)
ProductsFootwear, sportswear, sports equipment, toiletries
Revenue-11.99 billion (2010)
Operating income-894 million (2010)
Net income-567 million (2010)
Total assets-10.62 billion (end 2010)
Total equity-4.616 billion (end 2010)
Employees42,540 (end 2010)

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Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-adidas golf company (including Ashworth), and Rockport. Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods.The company is the largest sportswear manufacturer in Europe and the second-biggest sportswear manufacturer in the world, with American rival Nike being the biggest.

Adidas was founded in 1948 by Adolf "Adi" Dassler, following the split of Gebrüder Dassler Schuhfabrik between him and his older brother Rudolf. Rudolf later established Puma, which was the early rival of Adidas. Registered in 1949, Adidas is currently based in Herzogenaurach, Germany, along with Puma.

The company's clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into Adidas's current official logo. The "Three Stripes" were bought from the Finnish sport company Karhu Sports in 1951. The company revenue for 2009 was listed at -10.38 billion and the 2008 figure at -10.80 billion.

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